Best Brand at the Lending Awards 2020

Moneybarn has been named Best Brand at the Lending Awards 2020 for the first time.

The award recognises Moneybarn’s development of the look and feel of the brand, as well as building brand awareness among potential and current customers.

This is a great accolade for the organisation as the Lending Awards not only covers the vehicle finance industry, but mortgage, commercial and alternative lending industries. These awards felt more prestigious this year as they have recognised outstanding achievement in a year where all lenders have been working under exceptional pressure, combatting customers financial strains caused by Covid-19.

Moneybarn rebranded in September 2019 and since then have worked to reshape the brand to align with the wider Vanquis Banking Group Blueprint, as well as developed multiple successful ways to promote the brand externally to target key audiences. Points of measurement are key to any marketing campaign, using these metrics to monitor the impact of campaigns is integral to Moneybarn in developing their brand for the future.